Laura is the President and CEO of Brand Alloy, a boutique brand strategy and market research agency based in New York City. Brand Alloy helps clients grow revenue, create a stronger bond with customers, and beat the competition. Her expertise includes brand strategy and positioning, bringing the brand to life at each touch point, creating brand sparks, portfolio optimization, channel planning, and market segmentation.
Previously, Laura was Head of Brand Strategy in the New York office of PSB, a WPP-owned market research agency. She also worked as a brand strategy consultant at the Zyman Group. Before joining the consultant side of the business, Laura spent 17 years at AT&T Corporation in a wide variety of branding, marketing and management roles.
Laura holds a Bachelor of Science in Electrical Engineering from Cornell University and a Masters of Business Administration from the University of California at Los Angeles. She lives in New York.